Masala Mama May: Erin, Karla, Sarah-Jane

It’s not over yet! Our #MasalaMamaMay celebration of strong & graceful mamas continues with Erin, Karla, Sarah-Jane.


Meet Erin, mama to 8 and 6 year olds Mia and Penna.  Believe it or not, Erin is a little bit of an introvert! As a nurse for nearly a decade, she developed patience, compassion, and a special appreciation for even the little things in life and moments spent with loved ones – valuable lessons she’s passing down to her girls! Creative, fun-loving, and down-to-earth, what’s not to love about Erin?  We can’t get to know her even more as her girls grow with Masala! Maybe she’ll share her secret to getting her kids to bed by 7!

Keep your eyes on this mama because we’ve got a special surprise in the works for you coming soon! 🤫 Summer’s going to be so much fun! 🤗

Learn more about Erin through her answers below!

One word to describe your daughters: Bright 

One word your daughters would use to describe you: Compassionate 

How would you define your strength, your power?
I believe my strength and power come from my patience. I know each difficult phase will pass and their is always a new and different challenge in parenting. I look at being a mother as a gift, and even on the bad days I remember it will not last long and to not get overwhelmed. Before motherhood I was a nurse (RN) for 8 years. I developed a lot of patience and compassion from my career and an appreciation for every moment you get to live life together.

Best parenting lesson you’ve learned from your mom?
That you can’t always fix everything for them but you can be their support system. 

What do you like to do when you need some “ME” time? 
Wine and sleep 😴 

What is your passion?
I love being creative, exploring new places and sharing them with people I love. 

Favorite place you’ve traveled to?  What about it did you love?
I loved Thailand. I got to take my family there last summer for my work. It was such an immersive country. From the language, to the religion to the food, my kids had to learn to adapt and respect a different way of living. It was such a great experience for all of us. 

A little fun fact about yourself: I am an introvert 

What’s your secret mom talent? Getting my kids to bed by 7pm

Your Spirit Animal: A deer 🦌 (calm and quick) 

3 emojis to describe life after kids: 🤦‍♀️🤷‍♀️🍷


Look at these cuties! Karla and her handsome little man Milo certainly brighten up our day! As a mama balancing her ambition and motherhood, we were instantly drawn to her spirit: strong, driven, and focused – and humble, too!
Karla is co-founder and COO of Moody, a mood and cycle tracking app available for iOS and soon android. She’s on a mission to change the way women’s health is communicated and end the stigma surrounding hormones and moods.
We asked this amazing mama to tell us more, so here we go!

Tell us about your brand!
Moody is a health tech and lifestyle brand to help women understand and unlock the power of their moods, hormones and cycles by tracking and providing solutions.

How would you define your strength, your power? 
Bringing people together around a shared mission, synthesizing information fast and getting shit done!

What was your experience like raising your first round of funding? If there is a story/anecdote or takeaway – what would that be from this process?
Do it with a partner! Amy Thomson who is Moody’s CEO bought me in as her co-founder and COO and being on this journey together has been incredible. Raising is hard – especially as women for a female biased product and doing it together has bought fun to the slog. Our favorite question is when men ask us ‘why don’t women just get on with it?’ Which sadly happens more than you think.

Describe your ambition?
Our ambition is to re-invent the way women’s health is communicated and accessed by bridging the gap between science and experience eradicating the acute guilt around hormones and moods. We are excited to give back decades of science and research around women’s hormones packaged in a way that’s relatable and supportive verses suppressive. Moods are our super powers if we listen to and harness them. My personal ambition is to build a company that operates with empathy, emotional intelligence and build the blue print for culture and policies that women and mothers need to thrive. I’d also like to demonstrate that you can have a successful career without sacrificing your family.

A little fun fact about yourself:  it took me way too long to think about this – implying I have zero fun facts. 

Spirit Animal: Penguin. Love them.

3 emojis to describe life after kids 🤦🏼‍♀️🤷🏼‍♀️💪🏻


Meet Sarah-Jane, mama to Bella and Patrick, and founder of Tinybeans, which you might recognize from our collaborative mother’s day giveaway!

We were inspired by Sarah-Jane’s attitude, never giving up even when the going gets tough… and when you’re running your own business and a mother of two, that’s a guarantee! Her adventurous spirit reminds us to live in the moment, be present, and appreciate the journey along the way.

We asked supermom Sarah-Jane to tell us more about what she’s doing (making the internet a better place) so read on and get inspired!

Please tell us about your brand!
Tinybeans is a social network based on privacy and the #1 photo sharing app for families. It’s a safe space for parents to document and share their children’s lives without having to worry about who else can see your photos and who owns them. We’ve been called the “happiest space on the internet” and that makes what I do every day super meaningful to me when the internet can often be a sad and angry place. The app is free on both iPhone and Android.

How would you define your strength, your power?
Never giving up! Running your own business can be super tough and scary sometimes but gritting your teeth, being patient and always looking for solutions has been our strength. I see so many businesses fail because the going got tough and not because the business couldn’t work.   

What was your experience like raising your first round of funding? If there is a story/anecdote or takeaway – what would that be from this process? 
Tough and long! It was in Australia which is a more risk averse culture. Friends have raised money in the U.S. based on the team and their vision but we needed that plus traction, plus projections way into the future which is so unrealistic for an early stage business.  We abandoned our first fund raising experience and bootstrapped for another couple of years before finding the right investors (yay for always having been a saver!!!). We were given so many reasons why the business wouldn’t work but we ignored the naysayers and kept hitting our milestones. At the time I was only working part-time as I still wanted to be home with my kids some of the week and that was also given as a reason not to invest so my main takeaway is that there is no one way to do anything and to stay true to your mission, take on constructive feedback, ignore the negativity and if you have found your product market fit, don’t give up!

Describe your ambition?
I found a great quote the other day and this has focused my own ambition:

“She silently stepped out of the race that she never wanted to be in, found her own lane and proceeded to win.”

It can be all to easy to find yourself on a path that takes you away from your life purpose and what will give you and your family the most happiness. My ambition is to make Tinybeans a household name while creating a family life in which we can all thrive. 

A little fun fact about you:
When I was 19 I hitchhiked from Malawi to South Africa with a friend. My dad still doesn’t know. 

Your Spirit Animal:
We used to be able to watch the whales migrate up the Australian coast from the end of our street in Bondi. Sometimes they made me think of me: going on a long, tough journey, making sure the kids got there safely too and there being so many beautiful and fun moments on the way.  It had to be something to do with the water. We love and miss the beach so much since our move to New York. 

3 emojis to describe life after kids: 🤣🙄🤯

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